Friday, June 4, 2010

Sands China Ltd. Secures Playboy Deal

Licensing Agreement Brings the Legendary Playboy Club and Playboy Mansion to Macau
Sands China Ltd. (Stock Code: 1928.HK) and Playboy Enterprises, Inc (Stock Code: PLA, PLAA.NYSE) have entered a licensing agreement that will bring two Playboy-inspired clubs to the Sands China properties in Macau.

The first Playboy Club is set to launch by year end, reinforcing Sands China's commitment to making Macau the entertainment hub of Asia and its resolve to bringing in the best of class acts and entertainment.

The 12,000 square foot Playboy Club Macao will bring to Asia the famous Playboy Bunnies in a luxurious Playboy-inspired decor, featuring Playboy artwork and merchandise. Located at the top of Sands Macao, Playboy Club Macao will offer stunning views of the Macau skyline, a VIP arrival experience, private entertainment and media rooms, live entertainment, private gaming rooms and high limit gaming for the public; as well as a lounge and all that has become synonymous with the Playboy Club brand.

The second phase of the partnership is the much anticipated, over 30,000 square foot, Playboy Mansion Macao. The Playboy Mansion Macao will offer an entirely new nightlife experience capitalizing on the allure and history of the legendary Playboy Mansion. The fully-integrated venue will include bars, lounges, nightclub, gaming and retail. The Playboy Mansion Macao will be located at the future Parcels 5 and 6 and is scheduled to open in the first quarter of 2012.

Mr. Steve Jacobs, President & CEO, Sands China Ltd, said, "Playboy's entrance into Macau is a welcome addition to Sands China Ltd.'s offering for the region, further cementing our promise of providing Asia with unprecedented entertainment and integrated resort amenities for all ages and palates. The location for Playboy Club Macao has seen the likes of Mariah Careyand Michael Wong perform and the presence of the Playboy brand ensures further success and varied entertainment for everyone visiting to Macau."

"The continued popularity of the Playboy brand in Asia and the expected growth of Macau combined with the proven track record of a world-class operator make this partnership with Sands China a great opportunity," saidScott Flanders, Chief Executive Officer, Playboy Enterprises, Inc. "The timing of this new agreement could not be any better as this year marks the 50th anniversary of the Playboy Club and Playboy Bunny. We look forward to continued expansion of our location based entertainment business around the world."

(About Playboy Enterprises, Inc):
Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and abroad and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 150 countries as well as retail stores and entertainment venues.
    For more information, please contact:

    Public Relations, Playboy Enterprises, Inc
     Theresa Hennessey
     Tel:   +1-312-373-2444

    Investor Relations, Playboy Enterprises, Inc
     Martha Lindeman
     Tel:   +1-312-373-2430

     Public Relations, Sands China Ltd
     Jacqueline Wu
     Tel:   +853-8118-2299

     Mabel Wu, Sands China Ltd
     Tel:   +853-8118-2268

SOURCE Sands China Ltd.

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