WORLD HERITAGE DESTINATION

WORLD HERITAGE DESTINATION

Wednesday, November 10, 2010

Brand Management Seminar On 23-11-2010


To: All Malacca T.A. Members

Dear Sir/Madam,


Brand Management Seminar On 23-11-2010 Tuesday (from 8.15am-5.30 pm)  At Melaka  Straits Hotel, Jalan Chan Koon Cheng, Melaka                                                                               

Please be informed that our association with the co-operation of Pejabat Kementerian Pelancongan Malaysia Negeri Melaka will be organising the above seminar on 23-11-10 (Tues) (from 8.15am-5.30 pm) to be held at Melaka Straits Hotel, Jalan Chan Koon Cheng, Melaka.

Members (preferably top management, managerial post)  are invited to attend this seminar which is free of charge  and those interested, it is on first come first serve basis. Kindly confirm by filling and forward the attached reply slip back to us latest  by 16-11-2010 by fax at 06-2818408 or email tomtamkz@hotmail.com. A no show fee will be charged  a rate of RM50.00 for those confirmed but did not turn up for the seminar concerned.

For further enquiries, if an , please  do not hesitate to contact the secretariat -Miss Cheong at 06-2848234 or handphone no: 017-6813901.

Thank you.

Regards

Madelina Kuah, BCM,BKT, PJK
President
Persatuan Pelancongan Negeri Melaka
199A, Taman Melaka Raya, 75000 Melaka
Tel:06-2848234    Fax: 06-2818408

c.c.        

Director
Pejabat Kementerian Pelancongan Malaysia Negeri Melaka
Kementerian Pelancongan Malaysia
75450 Air Keroh
Melaka
(Attn: Mr. Lim Chow Beng)




REPLY SLIP

To:  Persatuan Pelancongan Negeri Melaka
        (Malacca Tourism Association)

Re: Brand Management Seminar On 23-11-2010 (8.15a.m. -5.00 p.m.)



Name of participant            : ................................................................ 
I/C No..................................                H/Phone No......................

Name of organisation: ................................................................
Tel no:.................................              Fax No:..................................
Email:.....................................................
Name of officer in charge: .................................................. H/Phone No......................


Company Chop:



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KURSUS MALAYSIA WELCOMES THE WORLD ANJURAN BERSAMA

PEJABAT KEMENTERIAN PELANCONGAN MALAYSIA NEGERI MELAKA DAN

PERSATUAN PELANCONGAN NEGERI MELAKA

LAMPIRAN- ATURCARA PROGRAM “ BRAND MANAGEMENT”

PADA 23 NOVEMBER 2010 (SELASA) DI MELAKA STRAITS HOTEL, JALAN CHANG KOON CHENG, MELAKA



8.15-8.30 Pagi                     :                               Pendaftaran Para Peserta

8.45 Pagi                               :                               Ketibaan Para Jemputan


8.50 – 9.45Pagi                   :                               Taklimat  Oleh Mr. Lim Chow Beng-       
                                                                                Pengarah Pejabat Kementerian
Pelancongan Malaysia Negeri Melaka

9.45-10.30 Pagi                   :                               Taklimat  Oleh Dato’ Zulkifli Bin Mohamad-Pengurus
Besar, Bahagian Promosi Pelancongan Melaka

10.30-10.55 Pagi                 :                               Minum Pagi

                                                                                (Penceramah-YM Raja Harun Al-Rashid Shahar)
11.00 Pagi                            :                               Sessi 1 Intro Brand Management 
                                                                                -Brand Foundation, situational review,
long range business objectives, basic business

1.00- 2.00 Ptg                       :                               Jamuan Makan Tengahari

2.00- 3.30 Ptg                       :                               Sessi 2 (Penceramah-YM Raja Harun Al-Rashid Shahar)
-          Brand Pillars, Positiong, Products, Pricing,
distribution

3.35- 4.20 Ptg                       :                               Sessi 3  (Penceramah-YM Raja Harun Al-Rashid Shahar)
-          Brand Mechanics, A& P , Sales Promo, Internet Strat
                                Sesi Soal Jawab

4.25 Ptg                                 :                               Ketibaan YB Datuk Seet Har Cheow
                                                                                YB Exco Pelancongan Negeri Melaka

4.30 –5.00 Ptg                      :                               Ucapan Perasmian Oleh YB Datuk Seet Har Cheow
                                                                                YB Exco Pelancongan Negeri Melaka & Penyampaian Sijil
Kepada Peserta Oleh YB Datuk Seet Har Cheow
                                                                               -YB Exco Pelancongan Negeri Melaka

                                                :                               Majlis Penutup Oleh YB Datuk Seet Har Cheow
                                                                                YB Exco Pelancongan Negeri Melaka

5.10 Ptg                                 :                               Minum Petang Dan Bersuai


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